This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
Title: Quantitative Models in Marketing Research Series: SCIENTIFIC RESEARCH SKILLS
ISBN: 9780521143653 Author: Philip Hans Franses
Publisher: Cambridge University Press Applicable Grades/
Level: Academic Publication
Format: Paperback Type: Academic Resources